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PRIVACY POLICY

The American College of Acupuncture and Oriental Medicine (the “Institution”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.

For the purposes of this Agreement, “Service” refers to the Institution’s online services, which can be accessed via our website at www.acaom.edu, in which users can learn more about the Institution’s admission policies, current student information, campus safety details, personal information disclosures and more. The terms “we,” “us,” and “our” refer to the Institution. “You” refers to you, as a user of Service. By accepting our Privacy Policy, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

I. INFORMATION WE COLLECT

We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes name (first and last), address or zip code, phone number, email address or other personally-identifying information requested via our forms, which you submit to us through the information request process on the Site.
1. Information collected via Technology
To view our Site, you do not need to submit any Personal Information. To obtain additional information from us, you will need to submit Personal Information (as identified in the preceding paragraph). Additionally, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files, which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Institution may use cookies to collect the following information:

• Previous URL to landing page.
• Site visit length and navigation.
• Altering available forms based on relevancy.

The Institution may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.
1. Information you provide us by submitting our forms.
In addition to the information provided automatically by your browser when you visit the Site, to receive additional information from the Institution, you will need to provide personal contact information. You can provide this personal contact information by submitting a Contact Us or Request Info form. By submitting, you are authorizing us to collect, store and use your personal information in accordance with this Privacy Policy.

II. HOW WE USE AND SHARE INFORMATION

Personal Information:
We do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Institution. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about the Institution.

Non-Personal Information
In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.
If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.

III. HOW WE PROTECT INFORMATION
We implement security measures designed to protect your information from unauthorized access. Your Personal Information is protected by our secure servers. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

IV. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION
You have the right at any time to prevent us from contacting you for recruitment purposes. When we send a communication to a user, the user can opt out of further communications by following the unsubscribe instructions provided in each e-mail. You can also indicate that you do not wish to receive communications from us by replying to your email received. Please note that you indicate by neither unsubscribing or opting out, that we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

V. LINKS TO OTHER WEBSITES
As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

VI. CHANGES TO OUR PRIVACY POLICY
The Institution reserves the right to change this policy at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

VII. CONTACT US
If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by calling: 713-780-9777.

Last Updated: This Privacy Policy was last updated on 11/11/2014.